ISLAMABAD – Pakistan Telecommunication Company Limited PTCL named seasoned telecom executive Amad Khan as its Chief Marketing Officer, placing its marketing and customer growth agenda under a leader who has helped advance the company’s Fiber business and digital transformation.
Approved by PTCL’s Board of Directors, the appointment comes as the telecom giant expands high-speed connectivity and develops digital services to strengthen its position as an integrated technology and ICT provider.
Khan takes on responsibility for brand strategy, product positioning, customer experience, digital engagement and go-to-market execution. His mandate centres on strengthening PTCL’s market presence, building customer preference and supporting sustainable growth across its connectivity and digital services portfolio.
With more than two decades of experience across Pakistan, Australia and the Middle East, Khan brings a background spanning commercial strategy, product management, revenue growth and major technology transformation programmes.
At PTCL, he has held senior commercial responsibilities across the wireline portfolio, covering Fiber, Voice, TV, over-the-top (OTT) services and the Internet of Things (IoT). The company credits him with helping advance its Fiber strategy and contributing to its position as Pakistan’s leading Fiber operator.
His work has also encompassed initiatives to grow revenue, improve customer experience and support the company’s digital transformation.
Before joining PTCL, Khan held senior roles at Optus Australia, where he contributed to Fiber and 5G Fixed Wireless Access strategy while leading product and technology transformation initiatives.
Earlier assignments at Warid Telecom, Huawei, International Turnkey Systems and Saudi Business Machines gave him broad experience in telecommunications operations, product innovation and technology-led business transformation.
Khan holds MBA from Lahore University of Management Sciences (LUMS), where he earned a place on the Dean’s Honors List, and a bachelor’s degree in Computer Science from FAST-NUCES.
His appointment brings that international and domestic experience to PTCL’s next phase of growth as the company broadens its connectivity offerings and develops services tailored to evolving customer needs.
