A consultative workshop on Pakistan’s National Tourism Competitiveness Index (NTCI) has proposed a customized framework and a toolkit for Pakistan to measure its tourism economy and benchmark the industry against the regional and international economies.
The workshop was jointly organized by Pakistan Tourism Development Corporation (PTDC) and World Bank Group (WBG) here and was attended by the relevant federal and provincial stakeholders, private sector, industry experts and academia.
During the event, NTCI’s framework and the associated dashboards were presented to the participants, which will help pave way for a nationwide depository of tourism statistics, enabling the authorities to collect and disseminate the industry trends.
The event also included a panel discussion on ‘Resilient and Responsible Tourism for Pakistan’, moderated by Kiran Afzal, Senior Private Sector Specialist, WBG. The panelists underlined the need for responsible tourism, minimizing sector’s footprint on the ecosystem, safeguarding heritage and sharing economic gains with the local communities.—APP
