Staff Reporter Islamabad
President Dr Arif Alvi on Sunday said value-addition of horticulture produce was crucial for Pakistan to boost its exports and get an edge in the highly competitive international market.
Addressing at a seminar on ‘Trade Potential of Pakistan Citrus – From Roots to Trade Routes’, the President said it was important for the country to improve quality standards of local fresh fruits with improved packaging and preservation to attract high-end markets.
The seminar organized by Ministry of Commerce and Sargodha Chamber of Commerce and Industry here at Aiwan-e-Sadr was attended by traders, exporters and horticulture experts of citrus.
President Alvi said Pakistan was rich in production of citrus being the world’s sixth largest producer of superior quality Kinnow, however stressed an effective policy to broaden its exports.
He said phytosanitation – a systematic approach of pest prevention in food crops, and organic farming could enhance yields besides reducing the chances of rejection by the importing countries citing ‘unsafe’ produce.
He mentioned that China, Japan, Korea and several other developed countries could prove attractive markets for Pakistan’s fresh fruits and emphasized the need for adopting their stringent food standard policies.
Dr Alvi said food security was important for economic stability, adding that water conservation and bio-diversity were need of the hour.
He expressed concern that improper treatment and preservation of crops mainly wheat and rice resulted in infestation and led to loss of quality stuff for export purposes.
The President called for investment in phytosanitation and applicable market-related research as a ‘way forward to translate benefit of yield into revenue’.
He urged exporters to be mindful of presentation of packaged fruits by sorting out blemish-free produce and ensuring preservation timeline from production till delivery to consumers.
Dr Alvi said embassies could play an important role for introducing the country’s fruits to the taste-buds of consumers across the glove by organizing festivals particularly of Kinnow, mango and apricot.
He recalled that as President of Pakistan, he sent the gift of Pakistan’s King fruit mango to the world leaders as goodwill gesture.
The President visited the stalls of citrus with a variety of Kinnows, Musambi, Eureka Lemon and Grapefruit put on display and lauded the efforts of Trade Development Authority of Pakistan (TDAP) and Sargodha Chamber of Commerce and Industry.
Earlier, Minister for National Food Security Syed Fakhar Imam said the country’s 24,000 hectares land was producing citrus with this year’s production recorded 2.3 million ton.
He said putting in place an effective phytosanitation system for pre-shipment examination was key to address the problems of pests.
