Twitter Inc on Friday said its political advertising ban will include references to political candidates or legislation, and it will not allow ads that advocate for a certain outcome on social and political causes.
The popular social media site, which first announced its political ads ban last month, had not previously provided details on the new policy. On Friday, it said it will define political content as anything that references “a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.”
Twitter said it will use a combination of automated technology and human teams to enforce the new ad policies.
The move comes as campaigns for the November 2020 presidential election heat up amid growing pressure on social media companies to stop accepting ads that spread false information and could sway elections. “We believe political message reach should be earned, not bought,” Twitter Chief Executive Jack Dorsey said in announcing the ban.
Rival Facebook Inc, saying it did not want to stifle political speech, has refused calls from some politicians and others to follow Twitter’s lead, and said it would not vet political ads for misleading claims on its site.
Brad Parscale, campaign manager for U.S. President Donald Trump’s re-election bid, in a statement called the move, “yet another attempt to silence conservatives, since Twitter knows President Trump has the most sophisticated online program ever known.”
Bill Russo, deputy communications director for former Vice President Joe Biden’s presidential campaign, said in a statement that he appreciates Twitter will not allow “disproven smears” to appear in ads, but said social media companies had more work to do to ensure their sites are not rife with disinformation.—Reuters