Tourism to boost peach industry in Swat

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Observer Report
Islamabad

Tourism and better roads to boost peach industry in Swat, getting inspiration from China, says a report published by Gwadar Pro on Monday.

To combine peach industry with local tourism, Swat may get some inspiration from a small township in Xinjiang, China, where a Peach Flower Festival was held and it attracted many tourists.

“For tourists who came to see peach blossoms, most of them came back to buy peaches when they were ripe.

The economic benefits are particularly good,” said Azezi Sadura, a villager in Layika Township in Xinjiang.

“Peach of Swat is the most famous here, the taste is very good. We sell from here to Pindi, Faisalabad, Lahore, Karachi and all other cities,” said Bashir Ali, a peach seller in Swat.

“If they do good packing, it can last for three to four days.” Nasir Khan, a Swat peach orchard owner, told Gwadar Pro that the expiration date of peach is short so that the efficiency of transportation is very important.

“Before Swat Motorway was built here, it took 5 to 6 hours to reach Pindi, now the vehicle can reach in 3.5 to 4 hours, which means that two hours have been saved in this way to Faisalabad, Lahore and Karachi.”

Recently, Chief Minister Mahmood Khan announced that he will try to make the second phase of Swat Motorway project a part of China Pakistan Economic Corridor (CPEC). With that, Swat peaches can reach more cities.

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