SKMT kicks of breast cancer awareness drive

Staff Reporter

The Shaukat Khanum Memorial Trust launched a Breast Cancer Awareness Campaign, which is part of the global efforts to raise awareness on breast cancer in the month of October.

Every year, Shaukat Khanum Memorial Trust (SKMT) organises an extensive campaign to educate the public about the importance of early detection of breast cancer.

As previous years, SKMT will illuminate landmark buildings in pink this year as well in various cities of Pakistan, such as the President House and the Jinnah Mausoleum (Mazar-i-Quaid).

The illuminated buildings will serve as a reminder to the public that women should take out five minutes for regular check-ups, which is essential for early detection of breast cancer.

According to an estimate, the ten-year survival rate for all types of breast cancer has improved by an encouraging figure of 25 to 30 % over this period.

While this improvement shows a better understanding of the disease, earlier detection and improvement in treatment of breast cancer, we need to sustain our awareness efforts to improve outcomes for breast cancer patients.

As part of the awareness campaign, SKMT is organising a number of different activities for the public.

A Pink Walkathon and Pink Polo match are planned in Lahore. For cooking enthusiasts, there will be an online Pink Cooking and Baking Contest.


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