In Pakistan, around 90,000 new cases of breast cancer are detected each year and 40,000 women lose their lives to this deadly disease, Chairman Shifa Foundation Dr. Manzoor-ul-Haq Qazi told the audience at the Foundation’s Pink Lady Breast Cancer Awareness Campaign ceremony on November 7, 2019. The ceremony was held at Shifa College of Medicine and it included a ladies walk as well.
Realizing that Pakistan has a huge burden of breast cancer and early detection can save thousands of precious lives, Shifa Foundation, a nonprofit organization with countrywide presence, launched its Breast Cancer Awareness Campaign in October to educate masses about the importance of prevention, early detection, and timely cure of the fatal disease. During its awareness campaign, Shifa Foundation conducted a large number of cancer awareness sessions in educational institutions and corporate sector alongside raising awareness in public through social and conventional media.
As part of its campaign, Shifa Foundation provided screening and treatment facilities to deserving breast cancer patients and distributed free and discounted mammography coupons.
Representatives of social and corporate sector organizations, print and electronic media personnel, senior consultants of Shifa International Hospital, volunteers, and supporters, who played an important role during the campaign, attended the ceremony. Cancer survivors, whose treatment was sponsored by Shifa Foundation, were also present at the event and narrated their survival stories to the audience.