Private sector invited to invest in ITZs to boost tourism in KP


Experts have invited the private sector to invest in Integrated Tourism Zones (ITZs) in Khyber Pakhtunkhwa to boost tourism and strengthen the provincial economy. Immense investment prospects are available in the integrated Tourism Zones (ITZs) that have been approved by the provincial government, says a senior official of KP Tourism and Culture Authority (KPT&CA) while speaking at an awareness seminar held in the office of the Sarhad Chamber of Commerce and Industry (SCCI) on Thursday.

The sensitization seminar was organized by SCCI in joint collaboration with Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) and Planning and Development Department (P&D), Government of Khyber Pakhtunkhwa. Shahid Hussain, senior vice president of the Sarhad Chamber of Commerce and Industry who chaired the session said in his opening remarks that the role of the tourism sector in economic development is vital across the world.

Senior office bearers said incalculable investment opportunities in the tourism sector are available in Khyber Pakhtunkhwa in particular and nationwide generally. Hussain emphasized the need for pragmatic steps for infrastructure improvement at tourists’ attraction sites, besides the provision of better facilities to tourists and arrangements to attract more investors.