Following the success of Pakistan Digital Awards (PDA) held in 2017, 2018 and 2019, PDA has surfaced once again this time to recognize the very best in digital platforms and talent across the country for 2020. Unlike in the past, this time though, PDA was an extremely exclusive event, keeping in mind the SOPS for Covid-19. The awards were hosted by SaharTahir Khan and Abdul Sami Qahar, Muhammad FakhirFazil, CEO Hybrid Technology, Zain Ibrahim, COO EFU Life Insurance, MohibHasan,executive director, Millennium Software and AsadBukhari,GM Technology, PIA were among the guest of honours who presented the awards to the lucky winners. The event was co-sponsored by Jubilee Life Insurance, slot sponsors were Hybrid Technology, AA Solutions, Binji and Convex Interactive. Gift Partners were WB BY Hemani, TCS Sentiments and Vouch 365. Partners for the event were KWICK Doctors, FHM Pakistan, Brands Magazine, FM 91,Aptech Pakistan, Chai Wala, Cake by Googgoodies, Vital Tea, Quetzal Pvt Ltd, Bloggers and STARLINKS PR and Events. The award-winners were:App and web-enabled market awards – Allied Bank Limited. Best banking tech of the Year – Habib Bank Limited. Best consumer mobile service – K-Electric. Best digital API – Mondelez International. Best innovated mobile app – Hello Doctor. Best insurance tech of the year – EFU Life Assurance Limited. Best (IOT) internet of thing award – Sindh Engro Coal Mining Company. Best Digital Channel (Blog, Podcast, Video Channel, Magazine) – Nestle Pakistan. Best online streaming platform – Ideation. Facebook community of the year – Soul Brothers Pakistan. Social media influencer communications – Nestle- Yogurt Sweet n’ Tasty (volk active). Snapchatter of the year – FaryalMakhdoom. TikToker of the year – Romaisa Khan. Youtuber of the year award – JunaidAkram and P for Pakao. Best animation of the year – Continental Biscuits (Prince Animation Series). Best content marketing award – Bank Alfalah (Alfa World Cup Campaign). Best CSR campaign – Jazz (Eva Travel Campaign). Best digital marketing communication (videos) – Dawlance (Dawlance SYNC App Campaign. Best high impact campaign –Bank Alfalah. Best integrated media strategy – Mondelez International. Best short form web video – Suzuki Pakistan . Best social media campaign (Instagram) – Continental Biscuits and Nestle Pakistan. Best digital innovation – Allied Bank Limited. Best digital videos creator – Q Links. Best discount deals application – Entertainer Asia. Best mobile bank application – Allied Bank Limited. Best use of creativity/innovation – Canbebe. Outstanding contribution in digital industry – Hello Doctor. Best Digital Campaign – Fatima Fertilizer and Habib Bank Lmited. Best digital campaign of the year (small budget) – ROCHE – AccuChek. Best social media campaign (Facebook) – Jubilee Life Insurance and Nestle Corporate volk active. Jury award for the best campaign – Food Panda. Best Digital Agency of the year – Starcom Pakistan.
