Pakistan’s first short-form digital media app introduced


RINSTRA, Pakistan’s first short-form digital media app held its first press conference at press club here recently.

The event was marked by the screening of its prized up-coming web-series, “AbhiNahi” the last project written by the late iconic HaseenaMoin.

Compered by Shanaz Ramzi, the evening started off with Tilawat followed by the national anthem.

She then introduced the first speaker Khursheed Qureshi, founder and chairman of DICE (Distinguished Innovations, Collaboration & Entrepreneurship) Foundation a US based non-profit organization, and initiator of innovation program in Pakistan, working all across Pakistan for the last 15+ years.

Qureshi spoke about the objectives of DICE Foundation and their projects. Speaking on the occasion he said “DICE Foundation is an umbrella programme with several major platforms currently active under it one of which is DICECAM which is working towards empowering young Pakistanis in media.”

The next speaker was DrAdil Akhtar, MD, an oncologist and Palliative Care expert by profession.

Founder and executive chairman of Rinstra technologies, Pakistan’s first digital media platform initiated under the umbrella of DICECAM, he also serves on the board of directors of DICE Foundation.

Akhter spoke about the objectives of RINSTRA and how it aims to empower our youth seeking to make a career in media.

He said, “The mission of iRinstra is to provide a platform to our youth to showcase their talent and provide them opportunities to win fabulous prizes.

RINSTRA is the gateway for Pakistani content and talent to the local and international media markets and digital platforms, currently offering free subscriptions”

A video presentation was then shown of the late HaseenaMoin’s last play, AbhiNahi, soon to be aired on RINSTRA and made specifically for the digital platform.

Written by HaseenaMoin and directed by MisbahIshak Khalid, the play, shot in Murree, features Nida Karim, Noman Sami, Labiba Arshad, Rabia al Hadid and Seema Kamran.

AbhiNahi is produced by Mirrari Films. Executive producers include DrAdil Akhter and Amir Jehangir.

Among those who helped with art direction and behind the scenes work are Seema Kamran, Neshmia Rauf and Dr Farah Essa.

Dealing with the critical subject of breast cancer, of which HaseenaMoin was herself a warrior, she had said about the series, “I am myself a cancer survivor and when RINSTRA asked me to write this play, I put my heart and soul in it to give this basic message to all women especially, ‘Let’s fight Cancer together’!”.

Misbah Khalid, the director of the play, was invited to share her experience of working with the late writer.


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