Pakistan Tobacco Company unveils new corporate identity

Staff Reporter

Managing Director & Chief Executive Officer of Pakistan Tobacco Company Limited unveiled their new logo reflecting on the company’s evolved strategy, in line with its parent company British American Tobacco plc (BAT) that has set out three clear priorities for its business across the globe:

Drive value from traditional combustible products Ensuring a step change in New Categories performance Simplifying the business Usman Zahur, MD/CEO, Pakistan Tobacco Company Limited, said: “We are now challenging ourselves with a clear purpose to build “A Better Tomorrow” by reducing the health impact of our business through offering a greater choice of less risky products for our consumers and underscoring our commitment to our new sustainability agenda by announcing stretching new targets across the Environment.