The National Incubation Center and Coca-Cola celebrated International Women’s Day 2023 with an event focused on the day’s global theme: Embracing Equity.
The event focused on the issue of water equity with a specific emphasis on how it disproportionately affects women and children in Pakistan. It was noted that around 40% of Pakistan’s population lacks access to clean drinking water.
The previous year’s floods worsened the situation, contaminating and making safe drinking water scarce. Rural women were particularly affected, having to travel long distances to collect water for their families.
To address this issue, Coca-Cola partnered with Indus Earth Trust and Bondh E Shams to install a solar-powered water filtration system in Ali Muhammad Jokhio village, Thatta, which produces 10,000 liters of clean water every day. Additionally, innovative water wheels were provided to women to help ease the burden of carrying water.
Safia and Asia, women of the Ali Muhammad Jhokio village were in attendance at the event and interacted with the audience sharing their perspectives and first-hand experience of the critical connection between women and access to safe drinking water.
The event featured a relevant and timely keynote by Senator and Minister of State for Petroleum Dr. Musadik Malik, serving as a critical bridge in the relationship between women, water, power and development.
In line with Coca-Cola’s global sustainability priorities, Aisha Sarwari, Director of Public Affairs, Communication, and Sustainability at The Coca-Cola Company, led a panel discussion on gender and climate action.
