A new digital platform aimed at bringing Saudi communities together through hobby clubs has been launched in the Kingdom.
The Hawi initiative, part of the Saudi Quality of Life program, was unveiled on Wednesday during a ceremony in Riyadh’s King Abdullah Financial District.
Via the platform, a national marketing campaign will be conducted on Oct. 21 promoting the Hawi community under an Arabic hashtag, meaning Find Your People. From pottery making, fashion, and collecting valuable items, to artisanry, public speaking and reading, the platform will offer hobby clubs that any age group or gender can join or establish to develop their passions and connect with like-minded individuals.
Khalid Albaker, the Quality of Life program’s chief delivery support officer, told Arab News: “Hobbies in the Kingdom were an absent sector in the past. It didn’t have an official space that represented it. “When we talk about official spaces with participation from government sectors that enables an individual or a group to create their own club or join an existing one, we provide a full space for them.
“This safe space creates societies that are fully supported by government entities,” he said.—AN
