New ‘Experience Store’ inaugurated


In continuation of its commitment to further expand its nationwide sales and service network, to create unmatched conveni-ence for the consumers, Dawlance the technology leader in Pakistan’s Home-Appliances industry, has recently inau-gurated a new ‘Experience Store’ in DHA, Lahore, where customers can get hands-on experience of the com-plete range of products, under one roof.

A vibrant launch ceremony was held in Lahore recently, attended by senior management dealers, loyal customers and other stakeholders. The guest were deligted to witness the state-of-the-art store ambiance and innovative prod-ucts displayed in the most ergonomic harmony.

The Chief Executive Officer of Dawlance – Mr. Umar Ahsan Khan perso-nally graced the occasion and led the guests through an introductory tour of the various sections and services being featured at the new experience store.Addressing the ceremony, Mr. Umar stated that: “This revolutionary experience-store concept is a milestone achievement for catering to the evolv-ing retail needs of the modern Dawlance consumers. We are investing heavily in taking the consumer Retail Experience to the next level. The Daw-lance products and technologies being displayed here are true to Pakistani consumer needs and their modern life-style.

This new experience store is a part of the broader retail network for the brand. Dawlance plans to expand this network across other cities of Pakistan, with state-of-the-art equipment, standardized layout, décor and visual de-sign, to win the customers’ trust.

The complete range of Dawlance home appliances includes; Refrigerators, Deep-Freezers, Washing Machines, Dishwashers, Cooking Range and smaller kitchen appliances.


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