LAHORE – Central Business District Punjab (CBD Punjab) has installed Pakistan’s largest 3D digital screen, named ‘The Big One’, on the Lahore skyline, introducing a new large-scale platform for digital advertising.
The screen has been installed at CBD Vortex and measures 122 by 70 feet. According to CBD Punjab, it has been designed on the lines of the famous Times Square in New York and can display images, videos and 3D animations.
The authority said the digital canvas will provide local and international brands with a prominent platform to showcase their products, identities and stories in an innovative format.
CBD Punjab CEO Imran Amin described ‘The Big One’ as another milestone in the organisation’s focus on innovation and technology. He said the project follows CBD Punjab’s earlier initiatives, including the country’s first central business district and first IT city.
Amin said the screen would be used for commercial advertising and would give major brands an opportunity to present their products and identities to the public on a large platform.
According to CBD Punjab, the screen features advanced 3D anamorphic technology, which is expected to introduce new trends in digital advertising while contributing to Lahore’s modern, technology-focused urban identity.
The project is aimed at creating a distinctive digital presence on Lahore’s skyline while offering brands a large-scale medium for creative advertising.
