Good news for those looking to get their hands of iPhone 17 as the prices Apple current flagship model come down ahead of launch of the upcoming iPhone 18 series.
Apple’s iPhone 18 launch is just days away, and retailers are reportedly cutting iPhone 17 prices by up to £200(Rs58000). But there’s a catch: the Pro models could soon disappear from stores. iPhone 17 price cut: Thinking about buying an iPhone 17? This could be the moment to act.
With Apple expected to unveil its iPhone 18 lineup and a new foldable iPhone on September 9, retailers in several markets are reportedly slashing prices on the existing iPhone 17 series to clear their stock. And some of the discounts are surprisingly large.
iPhone 17 Pro Price Update
In UK, Amazon jacked discounts across the iPhone 17 lineup ahead of Apple’s expected next-generation launch.
The reported price cuts include:
- iPhone 17 Pro: £150 off — Rs56,000
- iPhone 17 Pro Max: £150 off — Rs56,000
- iPhone 17: £100 off — Rs37,000
- iPhone Air 512GB: £200 off — Rs112,000
The biggest surprise is the £200 reduction on the 512GB iPhone Air, making it one of the most substantial reported discounts in the lineup.
The discounts are reportedly spreading beyond the UK. Retailers across European markets have reduced prices on iPhone 17 models by around €100 to €150, equivalent to approximately Rs32,000 to Rs50,000. The timing is unlikely to go unnoticed.
With Apple’s next-generation iPhones expected to be announced on September 9, retailers appear to be positioning themselves to clear remaining iPhone 17 inventory before the new models arrive.
According to Forbes, Apple could discontinue the iPhone 17 Pro and iPhone 17 Pro Max after the iPhone 18 announcement. If that happens, the current discounts could represent one of the last opportunities to buy Apple’s current-generation Pro models before they are phased out.
For shoppers who don’t necessarily need the newest iPhone, that could make the discounted iPhone 17 Pro lineup an especially tempting option.
iPhone 18 Expected Price
There’s another side to the story. While iPhone 17 prices are reportedly falling, the upcoming iPhone 18 Pro could cost $100 to $200 more than the current-generation models.
That means buyers could soon face a simple choice: Buy the discounted iPhone 17 Pro or Pro Max now, or wait for the iPhone 18 Pro and potentially pay significantly more.
iPhone 18 Pro Max Expected Price, Upgrades Revealed in New Leaks
