The 10th edition of the highly anticipated Beauty, Fitness, Consumer Health Expo and ICPF (Household & Stationery Education Asia) Exhibition will be held from December 12 to 15 at the Karachi Expo Centre. Sindh Minister for Information, Transport, and Mass Transit, Sharjeel Inaam Memon, will grace the event as the chief guest.
The expo will showcase over 2,000 renowned brands and 350 companies from seven countries, including the USA, China, Korea, Iran, Turkey, and Indonesia. With expectations to draw 40,000 visitors, the event is poised to generate $20 million in revenue through service exports, B2B deals, sponsorships, and tourism-related activities.
Designed to highlight the emerging healthcare, fitness, and wellness sector in Pakistan, the event will introduce global beauty trends and innovations to the local audience, boosting the country’s global presence.
The beauty and cosmetic industry in Pakistan has witnessed significant growth in recent years, fueled by the increasing demand from the working class and their focus on personal care and wellness, noted Muhammad Uzair Nizam, Group Director of Ecommerce Gateway Pakistan.
With the growing public awareness of health and wellness, the exhibition will offer a platform for local businesses to connect with international investors, buyers, and distributors, creating opportunities for global partnerships and increased exports. This event is expected to elevate Pakistan’s market potential, particularly in the rapidly expanding beauty and wellness industry.
