Google launches first ‘App Growth Lab’ in Pakistan



Following the launch of the Gaming Growth Lab in Pakistan last year, Google announced the launch of the first-ever App Growth Lab in Pakistan.

The latter is a four-month program designed to identify high-potential app developers, studios and companies that are looking to accelerate and grow their businesses, said a news release. The launch represents Google’s commitment to helping grow Pakistan’s app industry locally and globally.

With intensive education and support phases, the program will allow app developers to learn from Google experts in areas such as, Ads, AdMob, Firebase, gTech, and Play as well as Industry leaders.

Farhan S. Qureshi, Google’s Regional Director for Pakistan, Bangladesh, and Sri Lanka, said, “Today, we are proud to announce the launch of App Growth Lab to support up-and-coming local developers and help them expand their offerings to an international audience. The project demonstrates Google’s dedication to supporting the sustainable growth of the developer ecosystem in the country. Through our ongoing efforts, we hope to support Pakistani developers in their pursuit of creating great applications for the world. The App Growth Lab program is based on four core pillars.—APP