Givaudan appoints Barentz as exclusive flavor distribution partner for Pakistan


Givaudan, the global leader in the creation of flavors and fragrances, recently appointed Barentz Pakistan Pvt Limited, as its sole distributor for flavors in the food and pharma landscape in the country.

The contract was signed between Mr. Samer Samaha, Commercial Director Middle East & Maghreb – Givaudan, and Mr. Faizan Ghori, CEOBarentz Pakistan at a ceremony held in Karachi on 25thNovember 2021. Also present at the ceremony were Mr. Sohail Rana, Country Manager Givaudan and Mr. Safwan Ghori, Director Barentz Pakistan.

This agreement marks Givaudan’s commitment and efforts to broaden its footprint in the growing food and pharma sector of Pakistan that has seen tremendous growth in the past couple of years, despite global economic slowdown due to the pandemic.

Barentz Pakistan Pvt Limited ispart of Barentz International, a leading global life science ingredients distributor, and has been operational since June 2019 as the preferred distributor for many local and international principals that manufacture food additives and ingredients.

With a client base of over 250 companies nationally, Barentz Pakistan has been offering products of the highest quality and value to the local market through sourcing from around the world and its partner companies.

Through a well-established national infrastructure and an experienced team to actively cater to all manufacturing hubs of Pakistan, Barentz has been able to acquire business through superior product quality and exceptional service levels.


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