FIFA, team up for Qatar World Cup

FIFA, team up for Qatar World Cup

FIFA and have announced an official sponsorship for the FIFA World Cup 2022 in Qatar.

The Singapore-based company will become the exclusive cryptocurrency trading platform for the event which takes place from Nov. 21 to Dec. 18 this year. has already made a considerable splash in the sporting world by supporting top-tier teams and leagues, major events and iconic venues across the world.

“And there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.” said Kay Madati, FIFA’s chief commercial officer.

The partnership with FIFA is the latest big investment in sports for, who had already inked sponsorship deals with the NBA’s Philadelphia 76ers, the Ultimate Fighting Championship (UFC) and Formula 1 last year.

The company, founded in 2016, also acquired naming rights to the Staples Center, now known as Arena which is home of the NBA’s iconic Los Angeles Lakers franchise, in a 20-year deal reportedly worth more than $700 million.

FIFA and sponsorship will drive significant awareness around the cryptocurrency trading platform through brand exposure at the world’s most popular sporting event.

“Through our partnership with FIFA, we will continue to use our platform in innovative ways so that can power the future of world-class sports and fan experiences around the world,” added co-founder and CEO Kris Marszalek.


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