FIFA and Crypto.com have announced an official sponsorship for the FIFA World Cup 2022 in Qatar.
The Singapore-based company will become the exclusive cryptocurrency trading platform for the event which takes place from Nov. 21 to Dec. 18 this year.
https://t.co/vCNztATSCO is proud to be the first crypto trading platform sponsor of the FIFA World Cup Qatar 2022 🏆
— Crypto.com (@cryptocom) March 23, 2022
Crypto.com has already made a considerable splash in the sporting world by supporting top-tier teams and leagues, major events and iconic venues across the world.
“And there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.” said Kay Madati, FIFA’s chief commercial officer.
The partnership with FIFA is the latest big investment in sports for Crypto.com, who had already inked sponsorship deals with the NBA’s Philadelphia 76ers, the Ultimate Fighting Championship (UFC) and Formula 1 last year.
The company, founded in 2016, also acquired naming rights to the Staples Center, now known as Crypto.com Arena which is home of the NBA’s iconic Los Angeles Lakers franchise, in a 20-year deal reportedly worth more than $700 million.
FIFA and Crypto.com sponsorship will drive significant awareness around the cryptocurrency trading platform through brand exposure at the world’s most popular sporting event.
“Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,” added Crypto.com co-founder and CEO Kris Marszalek.