EMLAAK; Country’s first digital Market Place of Mutual Fund launched


The Security and Exchange Commission of Pakistan (SECP) Chairman Aamir Khan said that the launch of EMLAAK Financials, the country’s first Mutual Fund Market Place, is a major stride towards expanding investor outreach, and improving customer experience.

The SECP Chairman was addressing to the launch ceremony of Emlaak Financials held at the CDC house, said a press release issued here. Emlaak Financials is Pakistan’s first investment platform allowing digital account opening and online investments in different mutual funds with centralized tracking.

This digital platform will facilitate investors in making informed decisions by providing a convenient, consolidated and interactive dashboard of investments empowering them to invest with convenience without having to physically visit the AMCs.

Aamir Khan said the SECP has been implementing a series of reforms focusing at improving the weak linkage between the capital markets and the real economy of the country, reducing excessive regulatory layers and high costs of compliance, improving the access to private capital for large projects, and a less than perfect role in expanding financial inclusion.

It was evident that along with regulatory reform, Khan said, embracing digitalisation was a critical enabler for moving forward. Accordingly, SECP initiated an internal digitalisation transformation program, Leading Efficiency through Automated Prowess (LEAP), and simultaneously encouraging its regulated sectors to accelerate the use of technology within their operational and business areas.—APP


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