National Institute of Folk and Traditional Heritage, Lok Virsa is all set to open its ten-day annual Folk Festival of Pakistan (Lok Mela) here from today (Friday) dated from November 25 to December 4 at Shakarparian to entertain the people of twin cities of Rawalpindi and Islamabad with vibrant colors of Pakistan’s cultural heritage.
“The festival which is part of mega cultural activities of federal capital, is being organized for over four decades, while this year, a part of income generation through the festival will be contributed to Prime Minister’s Flood Relief Fund to help the flood affectees, said Fareena Mazhar”, Secretary National Heritage and Culture Division on Thursday.
Addressing a press conference at Lok Virsa, she said the festival was open to a very limited number of audience during the last three years due to Covid19 pandemic, while this year the festival would be celebrated as a mega event. “Annual Lok Mela is a unique opportunity to experience the colors and warmth of diverse cultures from all over Pakistan.”
“Provincial pavilions, food courts, folk musical theaters, display of arts and crafts as well as traditional heritage from every corner of Pakistan will be part of the festival to celebrate the dynamic creativity of Pakistan’s traditional craftsmanship and promote rural folk artisans at the national level without the involvement of any middleman”, she said.