Chevron signs trademark licensing pact with Be Energy in Pakistan

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Chevron Brands International LLC (Chevron), a subsidiary of Chevron Corporation, has entered into a long-term trademark licensing agreement with Be Energy Limited (BE), marking a return of the Caltex® brand to fuels retailing in Pakistan.

Chevron has appointed BE as Chevron’s licensee of the Caltex brand to sell, market and distribute fuel in Pakistan, with a view to grow the Caltex-branded service station network to over 400 retail stations within eight years across the country.

Commenting on the agreement, Ahmed Zahid Zaheer, Country Chairman and General Manager of Chevron Pakistan stated, “This partnership is testament to Chevron’s commitment to invest and grow its business in the Pakistan market.

Through a network of retail fuel sites nationwide, we plan to build the strength of the Caltex brand in close collaboration with BE. The brand promises locally relevant, quality products and services, and aims to renew our customers’ drive both in their vehicles and in their lives. We look forward to a long and successful partnership to bring affordable and reliable energy to motorists in Pakistan.”

Sharing his thoughts on the agreement, Javed Alam, Managing Director Be Energy Limited said, “It is an exciting proposition as Caltex enjoys a very positive sentiment in the market. BE has the expertise and the infrastructure to support the growth of Caltex branded fuel stations in Pakistan.