Radio Pakistan has been progressing expeditiously in multiple domains for the enhancement of the efficiency and effectiveness of its broadcasts as well as the well-being of human resources.
The activities to revamp the state broadcaster are being pursued vigorously in the forms of the upgradation of infrastructure, including studios, adoption of the latest technology, launch of new FM channels, diversification of the content and revenue generation, said a press release on Thursday.
Under this robust reform agenda, new state-of-the-art podcast studios have been established in Islamabad and Lahore, which have become operational. With the launch of Sports and Planet FM-87.6 channels, specialized content is being aired for two important segments of society.
On the same lines, new technology and environment channels are also being established in Islamabad.
In addition, the incumbent administration is fully focused to improve the financial health of the organization with the approach to address the long-standing issue of budget deficit on a permanent basis.
The variety of projects being undertaken under the platform of the Pakistan Broadcasting Foundation would generate revenue. Alongside implementing these mid-term and long-term initiatives, strenuous efforts are underway to resolve the issue of shortage of funds to ensure timely payment of the staff and artists besides meeting other expenditures.
Under the comprehensive plan of digitization of the organization, the project of installing a digital transmitter is being pursued. In addition, the productions are also being digitized.
Having full realization of the importance of social media in the current modern age.
