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PTM 2025 set to highlight Pakistan’s tourism

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Pakistan Travel Mart (PTM) has officially launched its 4th edition, scheduled for January 31 to February 2, 2025, at the Expo Centre Karachi. Since its debut in 2017, PTM has grown into Pakistan’s premier travel and tourism exhibition, showcasing diverse travel experiences through a range of exhibitors, including airlines, hotels, tour operators, and provincial tourism boards. The 2025 edition, organized by Bukhari Events & Media Services, promises to continue this tradition, offering a significant platform for networking, business development, and promoting Pakistan as a top travel destination.

The event will feature panel discussions, exhibitions, and B2B meetings aimed at fostering industry collaboration and innovation. During the launch ceremony, key industry figures highlighted the importance of the event. Syed Zulfiqar Ali Shah, Minister of Culture, Tourism, Antiquities, and Archives for Sindh, expressed strong government support for PTM, stating, “The Sindh government is committed to promoting tourism as a vital component of our economy. PTM provides a unique opportunity to showcase the beauty of our province and country.”

Muhammad Rafiq Khan, Chairman of Bukhari Group, emphasized PTM’s role in celebrating Pakistan’s diversity, saying, “PTM 2025 is more than just a travel fair; it’s a celebration of Pakistan’s rich heritage. We aim to connect stakeholders, share knowledge, and explore new business opportunities.”

Syed Muhammad Ali Hamdani, CEO of PTM, noted the event’s growth, “Since 2017, PTM has consistently expanded, drawing thousands of attendees and exhibitors from around the world.

The 2025 edition will be our largest, featuring over six halls at the Expo Centre Karachi.” PTM 2025 highlights the resilience and growth of Pakistan’s tourism sector. As the nation continues to open its doors to global visitors, this event offers a unique opportunity for stakeholders to unite, celebrate the country’s cultural heritage, and explore new avenues for collaboration and growth.

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