By Nageen Rizvi Head of Corporate Communications & Sustainability Unity Foods Limited
“Charity is not about giving money. It is about giving ourselves; our time, our skills, and our resources to help those in need.” – Farrukh Amin, CEO -Unity Foods Limited
In a world that often seems divided by its differences, there is one force that can unite us all and that is charity. The International Day of Charity, observed on September 5th each year, is a celebration that transcends borders and cultures, reminding us of our shared responsibility to uplift those in need. This day resonates deeply with the ongoing Sunridge Taqatwar Pakistan campaign, a movement fueled by the commitment to bring sustenance and support to the lives of the underprivileged.
Farrukh Amin, the visionary CEO of Sunridge Foods, captures the essence of the day with his powerful words: “By working hand in hand with various stakeholders, we aim to mount a concerted effort against the catastrophe of food insecurity. The scale of the challenge demands nothing less than unity in purpose, an acknowledgment that when it comes to ensuring sustenance for all, every effort counts.”
The Sunridge Taqatwar Pakistan campaign stands as a testament to the power of collective action. It’s not just a generous initiative; it’s a movement that embodies unity and compassion, surpassing the boundaries of social differences. The campaign’s collaboration with governmental bodies, NGOs, hospitals, and compassionate individuals showcases how diverse entities can come together for a common cause – to alleviate hunger, reduce food insecurity and malnutrition, and to restore hope in the lives of those who need it the most.
One of the standout features of the Taqatwar Pakistan campaign is its pledge to transparency. Recognizing that trust is the foundation of successful aid distribution, the campaign has harnessed the potential of technology to create an innovative application. Taqatwar Pakistan application enables real-time tracking of the distribution of ration packs, ensuring that every data point becomes a note of accountability and every delivery a promise fulfilled. In today’s time where trust is scarce, this level of transparency is a breath of fresh air. It is a reminder that kindness and compassion are still alive, and that every act of generosity, no matter how small, can make a difference. It is also a model of how technology can be used to build bridges instead of walls, and to create a more just and equitable world.
The ration packs distributed as part of the campaign are not just ordinary provisions. Enriched with vital nutrients such as iron, zinc, folic acid, and vitamin B12, these packs are crafted to combat not only hunger but also the lurking effects of malnutrition. Crafted with the finest products from Sunridge Foods, these packs provide the essential sustenance that individuals need to not just survive, but thrive.
In collaboration with the Government of Sindh, Taqatwar Pakistan has successfully ensured that these vital ration packs reach those who are most in need. Through a harmonious integration of expertise and data from NADRA, the campaign guarantees that its support reaches the deserving communities. Over 100,000 registration cards have been issued to deserving beneficiaries, validating their eligibility for assistance. Partnerships with distinguished organizations like Hands Foundation, Rizq Foundation, JDC Pakistan, Saylani Welfare Trust, and Faizan Global Relief Foundation have already translated into the distribution of 50,000 ration packets to underprivileged families.
But this effort carries a significance that goes beyond the immediate impact. In collaboration with six hospital this campaign touched the lives of many by donating 1000 ration packs to malnourished mothers and children, families of disabled, cancer and dialysis patients, and institutions fighting against malnutrition. The realm of healthcare has witnessed the compassionate dedication of Sunridge, teaming up with NICVD & NICH, JPMC, Civil, MMI Hospital and Kutiyana Memon Hospital to make a difference directly into the lives of the underserved.
As the world celebrates the International Day of Charity, it’s not just a day to pat ourselves on the back for isolated acts of kindness. It’s a day to recognize the immense power of unity and collective action. The Sunridge Taqatwar Pakistan campaign exemplifies how collaboration, transparency, and nutritional support can weave a tapestry of change that touches lives in profound ways. Charity is the sun that lights up lives, dispelling the darkness of despair and nurturing hope. Let this light guide us, not just on the International Day of Charity, but every day, as we strive to make a difference, hand in hand, heart to heart, towards a brighter and more compassionate world.
