Staff Reporter
Islamabad
Pakistan’s leading biscuit makers, English Biscuit Manufacturers Pvt. Ltd (EBM) has launched a new chocolate variant of its highest selling biscuit brand Sooper, after successfully repositioning its brand message to SeedhiSaadi Khushi ka Maza.
Peek Freans Sooper has captured the pulse of the Pakistani consumer’s taste preference, gaining considerable popularity since its inception. Delivering on the promise of superior taste and quality, the new recipe adds real chocolate to the simple yet, unforgettable taste of the original egg and milk biscuit. The variant comes as an announcement of the brand expanding its product portfolio offering consumers an innovative new experience to add to their tea time.
The TVC showcases the main ingredients of the new Sooper flavor- Egg, Milk & Chocolate and reinforces how Pakistan’s popular cookie continues to offer SeedhiSaadi Khushi to the consumers to enjoy with their cup of tea. Sooper endeavors to further its offerings of quality and affordability, bringing a premium choice of biscuits to every household with a wholesome message.
A 360-degree Campaign for the new Sooper Classic Chocolate has been launched nationwide, and can be seen across all media platforms. The new variant is available nationwide.
About EBM: EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966.
As one of the pioneers of the industry, as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.
