foodpanda has partnered with Reckitt to raise awareness about breast cancer in Pakistan. The MOU for the partnership was signed recently, under the terms of which both parties will make a donation for every unit of Veet sold till October, 2023 through pandamart.
More specifically, foodpanda and Reckitt will donate Rs 2 for every Veet unit sold on the platform for the next 1 year with combined contributions going towards fighting breast cancer. foodpanda will also endeavor to create awareness about the partnership with its user base and spread the word about the social impact of purchasing Veet through pandamart.
Speaking on the occasion, the Director pandamart, Ibad Ahmed shared, “In Asia, Pakistan has the highest rate of breast cancer; to put it in numbers 1 in every 9 women in Pakistan has a lifetime risk of being diagnosed with breast cancer. Most cases go unnoticed due to late diagnosis and delayed referral to appropriate facilities. Given the stigma attached to breast cancer in our society, foodpanda along with Reckitt is playing its part to raise awareness and help women examine themselves as the first line of defense against breast cancer.”
The Director Marketing APAC foodpanda, Javier Mauricio Delgado Granados, shared the same sentiment and said, “Through this partnership foodpanda and Reckitt will break the taboos surrounding breast cancer and encourage women from all walks of life to examine themselves and seek help if they notice any changes to nip the bud.
