The Coca-Cola Company has launched the iced-tea category in Pakistan with its billion-dollar ready-to-drink (RTD) brand, Fuzetea. This launch marks a brand-new addition to the diverse Coca-Cola portfolio in Pakistan and underlines the company’s commitment to further investing in the country.
Fuzetea is a unique fusion of tea extracts and fruit flavors which delivers a fresh, indulging, contemporary taste, offering a refreshing alternative within the beverage category. The tea extract in Fuzetea comes from 100% sustainably sourced tea leaves.
Launched in 2012, Fuzetea saw accelerated growth to billion-dollar status in less than three years andis currently available in 89 countries worldwide. Fuzetea will be available in lemon & peach flavors and will initially be found in Lahore, Islamabad, Faisalabad, and Gujranwala.
At the launch, Fahad Ashraf, Vice President of Coca-Cola Pakistan said,“Pakistan is a strategically important market for Coca-Cola and amongst the top markets in the world. In line with our purpose of refreshing the world, we are committed to expand our portfolio for people to enjoy a wider choice of beverages that are available elsewhere in the world.”
