Staff Reporter
Likee, a global short video platform with headquarters in Singapore, has been growing in popularity in Pakistan, and has now risen 14 places in rankings.
According to AppAnnie, the leading global provider of mobile data and analytics, the number of Likee downloads from the Google Play Store ranks it as No.4 in Pakistan. In fact, it has grown from the top ten to the top five rankings in less than a month, across the country.
“We are thrilled to be among the top most downloaded applications in Pakistan,” said a spokesperson from Likee.
“Video content creation is increasingly becoming popular in the country and many people are opting to create fun and engaging videos that they can share with their family, friends, and followers.
We believe that our initiatives to create challenges that are seasonal or culturally relevant encourage users to be more proactive and creative in how they share their moments with us and their networks.”
It was recently reported by one of Pakistan’s leading newspapers that Pakistan’s gaming industry currently earns up to $25 million revenue each year.
