Ambassador of Turkey to Pakistan, Tarek Dahrough called on Special Assistant to Prime Minister (SAPM) on Overseas Pakistanis and Human Resource Development Sayed Zulfikar Bukhari here on Wednesday.
During the meeting, the two sides explored avenues to further enhance Pak-Turkey bilateral cooperation in tourism sector, particularly through promotion of people-to-people ties.
Turkish Envoy Tarek Dahrough evinced keen interest to forge cooperation with Pakistan in tourism and called for increasing people-to-people contacts between the two brotherly countries to promote this vital area of economy.
Zulfi Bukhari, who also heads National Tourism Coordination Board, apprised the Ambassador of steps being taken by the government of Pakistan to boost tourism.
He also informed the Envoy about his government’s plan of launching a tourism friendly project —Brand Pakistan soon.
Bukhari reaffirmed his government’s commitment to attract tourists from across the world by facilitating them in all possible ways.
Ambassador Dahrough expressed the hope that both the countries would further strengthen cooperation in tourism sector.
Egypt would cooperate with Pakistan in ‘Brand Pakistan project’ and provide all possible assistance, he added.
Brand Pakistan is an ambitious project of the government which is aimed at introducing tourism as a customized brand worldwide.