With the Feds circling, Google plays nice with smaller rivals



Small rivals of Alphabet Inc’s Google say signs are emerging of more benevolent behavior from the online advertising leader amid accusations by the US government and states that the company uses its dominance to thwart competition.
Among the dozens of software companies who rely on Google as an intermediary to ad buyers and sellers, six told Reuters that the company has become more collaborative on data privacy and other changes with them and industry groups, helping these entities instead of ignoring requests as they have done in the past.
John Nardone, CEO of Flashtalking which works with advertisers to personalize messages said Google recently agreed to open a pipeline to crucial data. It was an undertaking “that previously I might not have imagined they would be open to,” said Nardone.—Arab News