TikTok and Zindagi Trust have announced an extension of their collaboration aimed at driving digital safety awareness with the support of the Ministry of Information Technology and Telecommunication (MoITT). This renewed partnership, which is a part of TikTok’s global endeavours during Safer Internet Month, will impact over 50,000 beneficiaries across 100 public schools across all provinces in Pakistan. Additionally, the Pakistan Telecom Foundation has also become part of this partnership and will provide access to an increased number of schools for this campaign.
A signing ceremony took place in Karachi between TikTok and Zindagi Trust in the presence of the MoITT, who endorsed the Digital Safety programme. During the first phase of this partnership that was launched last year, over 20 workshops were conducted in the two adopted government schools of Zindagi Trust: SMB Fatima Jinnah and Khatoon-e-Pakistan benefitting around 1800 students, teachers and parents. The workshops contained comprehensive information on becoming digitally safe, including TikTok’s Community Guidelines and safety policies.
Farah Tukan, Head of Government Relations and Public Policy – Middle East, Turkey, Africa and Pakistan (METAP) at TikTok, said: “We are happy to extend our partnership with Zindagi Trust, especially after the impact we were jointly able to create around digital safety awareness during the first phase. This extension is another step in the right direction for ensuring our TikTok community in Pakistan remains digitally safe.”—APP
