Visa launches ‘WYSM’ initiative


Staff Reporter


Visa, the world’s leader in digital payments, has launched their ‘Where You Shop Matters’ (WYSM) initiative in Pakistan with Daraz, the country’s leading online marketplace. The campaign aims to empower and support small businesses adversely affected by COVID-19 pandemic and is part of a larger Visa effort spanning the Central and Eastern Europe, Middle East and Africa (CEMEA) region. The small-and-medium enterprises (SME) sector, which accounts for 40% of Pakistan’s GDP, has been hardest hit by the COVID-19 pandemic due to the slump in commercial and trade activity.