The Department of Communication & Media Studies at the University of Sargodha hosted a research colloquium focusing on the evolving trends in mass media research amidst global information and perception warfare. The event gathered leading scholars, educators and students to explore the critical issues surrounding fake news, global propaganda, and the role of media conglomerates in shaping public opinion.
In his opening remarks, Head of the Department Dr Mudassar Hussain Shah stressed the need for understanding and researching global information and perception warfare. He thanked the guest speaker on behalf of the university administration for their valuable insights and contributions to the colloquium. Dean of the Faculty of Arts and Humanities, University of Sargodha, Prof Dr. Gulam Abbas Gondal stressed the need for understanding fake news and global propaganda. He argued that global media conglomerates often have vested interests that drive the dissemination of confusion, chaos, and disappointment. He emphasized that research, reading, and consultations with educators and reliable sources were the only remedies to counteract the effects of information and perception warfare. The events guest speaker, Prof Dr Saqib Riaz, Chairman of the Department of Mass Communication at Allama Iqbal Open University, noted that public opinion play a crucial role in democracies, as the voices of people significantly impact policy and governance. Dr Riaz also discussed the evolution of media and explained how global power elites control information flow.
