Toyota-IMC hosts 4th CSKE cup


Staff Reporter


Toyota-IMC held its annual Customer Satisfaction Kaizen Evolution Cup (CSKE) event recently with great fanfare. The CSKE celebration was attended by all qualifying dealerships and their principals, guests from Toyota Motor Asia Pacific, and IMC top management. The theme of this year’s CSKE was “1 Million Interactions”, which is part of the Vision 2020 to serve and engage over a million Toyota-IMC customers. The event marked the culmination of the 4th cycle of the year-long CSKE activities held by IMC every year to cultivate and sustain the Kaizen philosophy and mindset across its dealerships nationwide. The CSKE is held by Toyota affiliates across Asia Pacific and focuses on developing human resources and training dealer staff in the concepts of the Toyota Way, Toyota Business Practices, and Kaizen Culture Development. Speaking on the occasion, CEO IMC, Ali Asghar Jamali said, “We take great pride in our customer relationships and it was memorable to be part of this activity again. At IMC, we believe in growing together and this event signifies that philosophy. We aim to build on this and with the help of our ever-supporting customers, take this initiative to even greater heights.” The event revealed the decision to merge the CSKE with the Quality Control Circle (QCC) – a global Toyota Motor Corporation activity that inculcates the concept of Kaizen, or continuous improvement, across all Toyota employees and practices. The three finalists of the CSKE will now be competing in the QCC Convention for the title of “Best of the Best”.