Ten (10) Pakistani companies are showcasing their products at the 31st Dakar International Trade Fair (FIDAK) being held in Sengal’s capital till December 31.
The aim of the Pakistani exhibitors is to explore the Senegalese market for developing strong business partnerships and introducing high quality Pakistani products in Senegal and West Africa.
The products include sports goods, surgical instruments, textiles (men, women and baby garments), cosmetics, leather goods, furniture, jewelery and handicrafts.
Pakistan Embassy in Senegal organized a number of activities on the sidelines of FIDAK 2023 to maximize the opportunities for Pakistani traders to develop business linkages.
The activities include the inauguration of pavilion by the Ministers of Commerce of Senegal and Cote d’Ivoire, publicizing and promoting the products through social media campaigns and holding an Open House Journee du Pakistan (Pakistan Day) at the stalls.
The embassy also arranged for the Pakistani exhibitors to attend a business networking gala dinner, “Textile Night” organized by Senegalese Textile Association. Pakistan made its maiden official participation in 29th FIDAK as the Guest of Honour Country from 6-20 December, 2021. Since then, the mission has been encouraging companies with the support of Trade Development Authority (TDAP) to showcase their products in FIDAK2023 from December 7-31, 2023.
TheFIDAK was inaugurated on December 15, 2023 by the Minister for Commerce, Local Consumption and SMEs of Senegal, Abdul Karim Fofana and Minister of Commerce, Industry and SME Promotion, Republic of Cote d’Ivoire, Souleymane Diarrassouba. Both Ministers visited and inaugurated the Pakistan pavilion among others. The ministers appreciated “Made in Pakistan” products, especially footballs, surgical instruments, cosmetics and fabric and enjoyed making few shots with the football at sports goods stand.
They were also presented footballs and other souvenirs from the Pakistani stalls.—APP
