Staff Reporter Islamabad
Telenor Pakistan places the country under the spot-light at the largest and most prestigious awards fes-tival for creative excellence the world over – The Cannes Lions Festival of Creativity 2021
The annual 5-day event is recognised as the global benchmark for brands, organisations, and marketing agencies when it comes to innovative and impactful communication.
And this year for the first time Pakistan has won, not one but FIVE awards for Telenor Pakistan’s Digital Birth Registration – ‘Naming the Invisible’, in the following categories: Grand Prix (Mobile), Grand Prix (Media), Gold Lion (sustainable development), Silver Lion (Mo-bile) and Silver Lion (Direct).
The global recognition for Telenor’s Digital Birth Initiative has highlighted Pakistan’s efforts in tack-ling monumental social and administrative chal-lenges.
This prestigious recognition places the country’s talent and penchant for innovation on the global map.
By winning 2 Grand Prix, 1 Gold and 2 Silver awards against the best in the world, Telenor Paki-stan alongside their communication partner Ogilvy Pakistan has proven the abilities of Pakistani brands and talent at the global stage.
With this win, Telenor has paved the way for other brands and organisations to take on challenges that are holding Pakistan back and manifest a more in-clusive and sustainable future for the country.