Sweden embassy launches digital reading campaign in Urdu

Zubair Qureshi

The Embassy of Sweden has launched a digital reading campaign in Urdu known as “Pippi ki Kahani” or “The Story of Pippi” featuring Pakistani artists and their wonderful work.

The first episode of the digital reading will be aired on Embassy’s Facebook page on August 11 (today) at 8:00 pm.

According to a press release issued by the embassy, “Pippi Longstocking” is a world-known children’s book character, created by the Swedish author Astrid Lindgren to Pakistan.

Astrid Lindgren is one of the most translated authors in the world, and one of the most well-known Swedish authors.

UNESCO in partnership with Swedish company Volvo and Embassy has translated the book into Urdu, and also launched its digital readings for viewers in Pakistan.

Pippi Longstocking is a confident and courageous young girl who thinks differently and uses her very own, innovative ways to resolve problems and issues encountered in daily life.

While speaking at the launching of the project, Ambassador Henrik Persson said, losing yourself in a story is like finding yourself in the grip of an irresistible power.

A power that provokes thought, unlocks language, and allows the imagination to roam free.

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