Zubari Qureshi Islamabad
In response to the Competition Commission of Pakistan’s (CCP) recently-passed order against Strepsils Comfort over alleged deceptive marketing, the company has announced to file appeal against the decision.
The discussions with the CCP are underway since December 2018, during which we have presented numerous third-party researches to substantiate our actions, specifically claims made on effectiveness of Strepsils Comfort, said the Strepsils in a press release issued Saturday.
The spokesperson in a statement added that the CCP failed to consider our strong evidence and therefore we are now left with no other option but to appeal.
Honesty and transparency are fundamental operating principles for the Reckitt Benckiser (RB), and we ensure that our product positioning and communication is fair, honest and does not mislead consumers or is unclear in any manner, the statement further said.
All objective claims used in our communication and in our packaging & promotional materials are backed by credible and documented evidence capable of withstanding scientific scrutiny and comply with all local consumer laws.
We assure you that we are fully committed to protecting our consumers and will provide the best solutions that protect, heal and nurture for a healthier, the statement went on to say.
