Carpet Training Institute (CTI) Chairperson Ijazur Rahman said that in the last few years, a new trend of buying and selling has been introduced in the world, which is based on digital marketing.
He further said manufacturers and exporters have to focus on digital marketing tools to increase exports of handwoven carpets and a research and development cell is being set up at the Carpet Training Institute where people associated with the handloom carpet industry will be given awareness about digital marketing of their products.
He expressed these views while talking to the people associated with the hand-woven carpet industry at the Carpet Training Institute.
IjazurRahman said that to increase the exports of handmade carpets, it is inevitable to get access to all social media tools used for digital marketing and digital marketing is also an effective way to stay in touch with your buyers.
He said that we also appeal to the government to introduce a separate department of digital marketing for export sectors in the ministry related to exports, where students who have graduated from universities should be entrusted with the responsibility under a joint venture and along with effective marketing, employment opportunities will also be available to the youth.
He informed the participants about the establishment of research and development cell related to digital marketing in Carpet Training Institute.—NNI
