After the introduction of information technology, the ancient tradition to send Eid cards to relatives and dear ones on joyous occasion of Eid-ul-Fitr had been significantly declined as now majority of people send SMS and E Cards for greetings. Due to a boom in IT sector in Pakistan, most of people were now sending greeting SMS and E cards to their loved ones to convey their best wishes and greetings on Eid. With the introduction of cheap communication means and excessive use of social media such as SMS, E Cards, WhatsApp and Facebook messages, the business of traditional Eid cards has affected in the lucrative market of Peshawar where people were preferring to greet their loved one by sending a simple SMS on Eid day and Chand Raat. The Eid card sellers in the past had arranged many stalls at different areas of Karachi, including Tariq Road, Clifton, DHA, Liaquatabad. Noorth Nazimabad, Haidery and Bohri Bazaar to attract customers. However, with the introduction of IT technology, people prefer shortcut method of sending their wishes and greetings through E-cards, SMS and Whatsapp messages instead of sending traditional Eid cards throughtpost offices and courier services as they consider it expensive, outdated and time-consuming exercise. Khurshid Khan, a Governmentemployee who was busy in shopping in Bohri Bazaar said that he do not have much time to go to shop and buy old fashioned eid cards and then send it to friends and relatives through courier services. The Eid card sellers in the past had arranged many stalls at different areas of Karachi, including Tariq Road, Clifton, DHA, Liaquatabad. “For the last five years, I select a niceSMSfrominternet and send it to my friends and relatives to congratulate them on Eid day,” he maintained.
