Sindh Madressatul Islam University (SMIU), in collaboration with the World Wide Fund for Nature (WWF) has launched the Plastic Recovery Bank (PRB), an innovative initiative designed to encourage active participation in plastic collection and recycling.
This project targets individuals, communities, and organizations, offering them financial incentives to engage in environmentally responsible behaviors. Vice Chancellor of SMIU Dr. MujeebSahrai inaugurated the Plastic Recovery Bank at the campus. Addressing the launching ceremony at SMIU’s Sir Shahnawaz Bhutto Auditorium, the Vice Chancellor Dr. MujeebSahrai highlighted urgency of addressing environmental issues like plastic waste and emphasized the importance of recycling in reducing the production of new plastic. He said that the PRB marks a crucial step forward in the collective fight against plastic waste and setting a precedent for future sustainability projects.
Dr. Sahrai said today the entire world was facing a great threat of environmental degradation, therefore we all have collectively work to make the world environmentally sustainable and free from any threat. Chairperson of the Department of Environmental Sciences at SMIU Dr. HinaShehnaz said that the PRB not only provides monetary rewards but also fosters a strong culture of environmental stewardship. She said that by aligning with WWF, a global leader in conservation, this initiative is expected to make a significant impact, both locally and internationally.
Director of Climate Action and Sustainability at WWF NazifaButt , along with Usama Hussain, Regional Senior Sustainability and Circularity Officer, and Sahib Alam Khan, Senior Officer for Circularity and Sustainability, provided valuable insights on how the PRB aligns with WWF’s broader climate action strategies and sustainability goals.
They emphasized that the PRB has the potential to revolutionize Pakistan’s waste management practices and accelerate the transition to a circular economy. Representatives from Pakistan Beverages Limited , including Co-CEO NusairSirajTeli and General Manager Agha Muhammad Khan, also shared their insights.
