Serena Hotel, PSF join hands to exploit ‘sport diplomacy’ for stronger ties with nations

Zubair Qureshi

Serena Hotels & Combaxx Sports have joined hand with PSF and Pakistan Air Force for the national cause of promoting squash in the country.

Pakistan Squash Federation will organize the Chief of the Air Staff-Serena Hotels International for Men and Serena Hotels-Combaxx Sports International Squash Tournament for Women.
This was announced during a press conference held at the Serena Hotel.

The organizers of the event, representatives of PSF and Serena Hotel were of the view that the
PSF has been putting wonderful efforts for the elevation of Squash in the country.

PSF intends to send a message across the world that we have every potential to conduct mega squash activities and to host top world players in an efficient manner, it was further said.

Our print & electronic media has always played an important role in providing excellent coverage of squash activities and helped in projection of country’s soft image abroad, they said.

This is in continuation of our plans for revival of international squash, they said adding the world ranking Men & Women players from Austria, Czech Republic, Egypt, England, Espain, France, Hong Kong, Russia, Serbia and Switzerland will participate in the event.

We heartily appreciate the Sports Diplomacy initiative as shared by Serena Hotel as their integral part to build stronger relations with communities.

Pakistan has a tradition of excellence in many sports but competitive sports require the support of organizations through sponsorships and promotion.

Pakistani squash players were the best in the world and we hope to bring back the laurel soon, the organizer said adding expectantly, PSF would attain multiple gains from this mega squash activity.

This would project soft and safe image of Pakistan to lure international bodies to increase Pakistan’s due share of international tournaments.

At the end, they expressed gratitude to the media and requested it to play role for the projection of PSF initiatives for the promotion of squash in the country.