Seminar titled “Role of Media in Promoting Integration, Tourism and Business in Pakistan” was organized by the Department of Communication and Media Studies, University of Sargodha in collaboration with the Voice of Punjab.
The purpose of the seminar was to make the youth aware of the importance of digital media literacy, using media for integration, and how students can play their role in promoting tourism and business through media.
The event was attended by associate professor BZU Multan Dr Hassan Raza Sherazi, Incharge Department Communication & Media Studies, UoS Noman Yaser, assistant professor UoS Dr Muddassar Hussain, assistant professor UoS Dr Abdul Rehman Qaiser, faculty members and number of future media practitioners.
Addressing the seminar, Dr Hassan Raza Sherazi stressed on establishing new brands and businesses to reach out customers directly through media. He also imparted knowledge about marketing strategies among students. “When people are unsatisfied with service, they called the companies to account for that.
