Mahmood wants communication strategies to aware its benefits
Staff Reporter Peshawar
Chief Minister Khyber Pakhtunkhwa Mahmood Khan has termed the social health protection scheme (Sehat Card Plus) of the provincial government as a flagship scheme at national level, and directed the high ups of health and information departments to devise an effective communication strategy using all means of mass communication with special focus on social media platforms with the aim to give maximum information and awareness to the masses at grass root level adding that the public must know about the free treatment facilities covered in the scheme and the empanelled health service delivery outlets where they can avail the free treatment facilities.
He was chairing a meeting regarding Sihat Card Plus Scheme here the other day. Besides, provincial cabinet members Taimur Saleem Jhagra, Akbar Ayub and Kamran Bangash, the meeting was attended by high ups of Information and Health Departments.
Mahmood khan said that Sihat Card Plus Scheme was a public friendly initiative of the provincial government under which free treatment facilities were being provided to 100 percent population of the province and added that the provincial government is planning to include the free treatment of more diseases under the scheme to make it a comprehensive package of social health protection.
The Chief Minister remarked that liver transplant would be included in Sihat Card Plus Scheme in the upcoming financial budget and added that the government is also considering to include OPD services for government employees in the scheme.
Mahmood khan said that keeping in view the importance and public benefits of the scheme, its highly needed that the general masses should be given full awareness so that they could benefit the scheme to the maximum.
He further directed the concerned authorities that to have maximum impact, communication campaigns for the purpose be designed in all local dialects of the province keeping in view the requirements of the target audience.