Sarsabz joins farmers to celebrate fourth Kissan Day

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Sarsabz Fertilizer, the flagship brand of Fatima Fertilizer, joined thousands of farmers on Thursday to celebrate the fourth Kissan Day during a special ceremony hosted at Fatima Fertilizer’s plant in Multan which was attended by a large gathering of farmers which also included Mr. Khalid Khokhar, President of Pakistan Kissan Ittehad, Dr. Anjum Ali, Director General (Extension & AR) in Punjab, and Nazo Dharejo – a progressive farmer from Sindh, who actively advocates about the hardships faced by farmers.

Important officials including Syed Fakhar Imam (Ex-Minister of National Food Security and Research), the Vice Chancellor of the University of Multan, Dr. Asif Ali and member of the Pakistan Crop Protection Association (PCPA), Asif Majeed and other senior officials also attended the event to mark their tribute and deep appreciation towards the farmers.

On account of Kissan Day celebrations, Fawad Mukhtar, CEO of Fatima Fertilizer said, “In context to the recent floods, protecting Pakistan’s future food security has become the most important priority for the agriculture sector.

Tdozai, Director of Marketing & Sales, at Fatima Fertilizer also said: “Farmers are our true heroes who play a vital role in harnessing the true potential of the agriculture sector.

Let us all work towards modernising the agriculture sector and helping small-scale farmers to overcome their current challenges so they can play their due role to ensure our economic prosperity and national food security.”

The recent floods in Pakistan have severely impacted the agriculture sector which is currently facing an acute existential crisis. Not only has it become more challenging to meet the country’s food security needs, but the potential income from agricultural exports is also expected to decline significantly.