Sarsabz Fertilizer, a flagship brand of Fatima Fertilizer under the Fatima Group, marked a special initiative to recognize December 18 as ‘Kissan Day’ in Pakistan. This is because unlike in many other developed countries around the world, Pakistan never had any such day to celebrate its farmers, despite being an agri-based economy and having 60% of its population residing within rural communities having 100 percent reliance of income on Agriculture. ‘Kissan Day’ was celebrated during a special event organized at the Marriot Hotel in Islamabad on December 18, 2019 with a recommendation to the Government to recognize and announce it officially as part of the Country’s annual national calendar of special days to be celebrated. The event was attended by high profile dignitaries from both Government and agriculture sectors. Representing the Government included notable figures such as the Speaker of the National Assembly of Pakistan Asad Qaiser, Member of National Assembly Syed Fakhar Imam. Also present at the event were Chinese Ambassador to Pakistan, His Excellency, Yao Ling and Srilankan High Commissioner to Pakistan, His Excellency, Noordeen Mohamed Shaheid. Representing the Agricultural sector were renowned agriculture entrepreneurs including Imdad Ali Nizamani, who is also a progressive farmer, as well as top management officials from Sarsabz including Ali Mukhtar, Director at Fatima Group, Khurram Javed Maqbool Director Marketing and Sales at Fatima Group and Rabel Sadozai, Head of Marketing at Fatima Group.