Rs 5b pledged for global relief efforts on Coca-Cola’s 135th anniversary

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Observer Report

Karachi

To mark its 135th anniversary, Coca-Cola announced to pledge a sum of PKR 5 billion for new global initiatives, whereby top priority was marked on Covid-19 – Stop the spread initiative, for which PKR 3 billion will be spent on partnering with credible local not-for-profit entities to support those who have been impacted the most during this pandemic.

The Company’s Covid-19 relief efforts have been ongoing in Pakistan – from the timely distribution of life-saving ventilators to assisting the Government in disease-prevention by distributing protective equipment to front line health workers.

Given the deadly rise of the third wave The Coca-Cola Foundation is working on broadening the scope of on-ground relief efforts.

Furthermore, this Ramadan, Coca-Cola also partnered with Rizq, leading non-profit organization for food philanthropy in Pakistan, to donate over 600,000 meals across 13 cities over the duration of the Holy month.

Over 135 million people have been impacted in Pakistan during Covid-19 due to hunger, and with this campaign “Ao Mil Kar Bhook Mitayain’, the aim remains to fight hunger.