Observer Report Karachi
At RIO, the fuel that keeps the magic going comes straight from their consumer, the very source of inspiration – the kids! It’s the kids of Pakistan that have given RIO such tremendous love and support that today, and since years, RIO is the undisputed king of cream biscuits.
We all know that RIO is big on crunch, cream and flavour, yet the team at RIO wanted to do more.
They set out to ante up the fun quotient, because no amount of fun is ever enough! From Pakistan’s most loved cream biscuit come RIOLAND Stories – a first-of-its-kind series of fun, quirky, magical episodes.
The series tells the tale of the blue, furry mischief-mongers known as OBOs, who never let a chance to grab RIO go by! The Obos are creatures of impulse who live for mischief, which is what amounts to hours of fun stories – that’s what all the rave around RIOLAND Stories has been about!
The idea behind this anthology is to really bring kids closer to the life of Obos, experience different parts of RIOLAND, get introduced to a new set of characters, and even get to know their favorite Obos better!
